UI/UX · 2025
SaaS Analytics Dashboard
A analytics interface concept designed around the three questions product teams ask daily, rather than a wall of charts.
Overview
A analytics interface concept designed around the three questions product teams ask daily, rather than a wall of charts.
Challenge
Dense dashboards show everything and explain nothing, so teams export to spreadsheets anyway.
Approach
We ranked metrics by decision value, gave each screen a single question, and designed drill-down as a deliberate second step.
Solution
A token-based dashboard system with a documented component library, empty states and responsive behaviour down to mobile.
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