Marketing · 2025
Corporate Website Refresh
A concept rebuild of a services company website, restructured around how buyers search rather than how the company is organised.
Overview
A concept rebuild of a services company website, restructured around how buyers search rather than how the company is organised.
Challenge
A department-shaped site buried service pages and competed with itself for the same search terms.
Approach
We mapped keywords to a flat service structure, rewrote page intent and fixed the technical foundation first.
Solution
A clean URL structure with one page per intent, measurable enquiry tracking and a content model the marketing team owns.
Gallery
Visual detail.
Related services
The services behind this project.
Each service page carries its own capabilities, pricing and selected work.
Related projects
More concept work in this space.
Next step
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