Marketing · 2025
Corporate Website Refresh
A concept rebuild of a services company website, restructured around how buyers search rather than how the company is organised.
Overview
A concept rebuild of a services company website, restructured around how buyers search rather than how the company is organised.
Challenge
A department-shaped site buried service pages and competed with itself for the same search terms.
Approach
We mapped keywords to a flat service structure, rewrote page intent and fixed the technical foundation first.
Solution
A clean URL structure with one page per intent, measurable enquiry tracking and a content model the marketing team owns.
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