Branding · 2025
Brand Identity System
An identity concept for a technology services brand: monogram, type scale, colour system and a written usage guide.
Overview
An identity concept for a technology services brand: monogram, type scale, colour system and a written usage guide.
Challenge
Identities designed for print break down at favicon size and in product interfaces.
Approach
We started at the smallest size the mark would ever appear, then scaled upward and documented every rule.
Solution
A complete kit — marks, tokens, type scale, collateral templates and guidelines the team can apply without a designer.
Gallery
Visual detail.
Related services
The services behind this project.
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Related projects
More concept work in this space.
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